Séminaire croisé ESTHUA – Axe 5 "Understanding Food, Wine, and Gastronomy from Emerging Perspectives"

We eat. We drink. We dine out. Food, wine, and gastronomy play integral roles in our everyday lives, personal well-being, and economy. This seminar therefore aims to explore these topics by applying theoretical and methodological insights from various domains, including marketing, consumer psychology, evolution, and embodiment. Several research articles will be briefly presented. In terms of methodology, the seminar highlight the importance of systematic conceptual replication, data cleaning concerning online panel samples, and the utilization of neuromarketing techniques, such as eye tracking.